Dixie

Established in Florence at the end of the 80’s Dixie entered the market with a rapid and innovative business approach, a so-called fast fashion, which offers total look solutions to real, fashionable women aged 25- 45 who are eager to find their own personal style. Dixie makes an exclusively “Made in Italy” on- site production, resulting into highly customized products, in line with the market requests and the promptness which is essential in the “ready to wear” sector. 

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Quality, price and speed are the brand’s strengths. In the 1990’s the company grew as a result of new factory stores opened in Tuscany and the subsequent acquisition by the IMPERIAL group, which introduced DIXIE to the world market as a wholesaler.

Dixie has a ten years’ experience in the “ready to wear” sector, with a yearly production of 1.200.000 garments, 40% of which are sold in national market’s factory, franchising and multi-brand stores and 60% worldwide, with distributors in the UK, Spain, Portugal, Germany, Holland, the Balkans and China.

Its presence in the world market brought the company to a stunning boost, with a turnover increase by 50%.

Future development strategies of the brand will also involve the France, U.S.A., Russia and Japan along with actions to reinforce the existing markets.

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